office (303) 989-9900
fax (303) 758-3009

About Our People

Travel Square One exists to serve our partner agents and staff with the best resources.  We have experience, know how, technology and professionalism.

Bill O'Connor

Bill O'Connor

Bill is a founder and Managing Member of Travel Square One, LLC., an innovation in travel distribution based on principles of professionalism, shared risks, costs and benefits. He is also Co-founder & a Managing Partner of The Denver Consulting Group, Inc., and was the founder and former President of The Trinity Group, Inc. The Denver Consulting Group, Inc. (DCG), established in 1985, is a management consulting firm specializing in results-oriented change in the hospitality, travel and tourism industry. DCG services offered fall into two general disciplines of Strategic Business Planning and Organizational Development and include: Business Planning, Financial Modeling, Marketing, Advertising, Promotion, Pricing, Distribution Strategies, Electronic Distribution Alternatives, Goal Setting, Performance Assessment, Incentives and Compensation.

Some DCG consulting clients served include:,, Frontier Airlines, Tahiti Tourisme, Rail Europe Group, The Colorado Tourism Board, Aspen Ski Company, Golf Reservations of America, AAA Travel, Orbit Technologies, Express Reservations, SNCF (French Rail), Switzerland Tourism, Colorado Travel and Tourism Authority, Gold Lake Resort & Spa, Winter Park Ski Company, Lone Eagle Tours, and others.

Projects have involved:
• Strategic counseling in the development of alternative, internet-based travel inventory management, pricing and distribution (, Orbit Technologies, Korobra, Juniper, Golf Reservations of America)

• Spearheading the legal, political and industry transition from public to privately funded tourism promotion and fulfillment (Colorado Tourism Board, Colorado Travel & Tourism, Switzerland Destination Management)

• Development of and assistance in funding business plans for a variety of new service and technology enterprises (, IDV Sports, Orbit, All Adventure Travel, Korobra, Colorado Connection Air Services)

• Advice and counsel on restructuring existing channels of travel distribution in existing travel companies (Frontier Airlines, SNCF, Switzerland Tourism, Rail Europe Group, Aspen Ski Company)

• Facilitating development of corporate mission, vision, values and objectives as part of short and long term strategic planning (Winter Park Ski Co., Rail Europe Group, Express Reservations, AAA Travel, Tahiti Tourisme)

• Identification of strategic merger and acquisition opportunities in travel companies (Rail Europe Group, Ueberroth & Co.)

Bill was also Managing Director and Co-owner of Craig Anthony Safaris Ltd., a luxury, mobile safari operation in East Africa. Craig Anthony Safaris is an internationally renowned photographic tour company that focuses on delivering extraordinary, custom-designed travel in a traditional style.

Bill was the Owner and Co-founder of The Travel Society, Inc. The Travel Society, founded in 1987, was an creative alternative to existing travel agency distribution companies in that it pioneered the premise of 100% commisionable, independent counselors working in a shared services environment. It is conceptually patterned after the "ReMax" model and adapted to the industry. In return for a fixed monthly fee, the counselors (Associates) share facilities, equipment and services provided by the Company. With a relatively high fee structure (in industry terms) only superior-skilled, high producing professionals were attracted - those who otherwise would likely have either closed their small, struggling independent agency location as owner - managers, or who those who would have invested in trying to move from counselor - manager to ownership.

In the 15 years leading up to the sale of the company in 2002, The Travel Society operated out of three locations in Colorado and moved to one of the 3 largest travel distribution companies in the Region. Annual sales in 2001 exceeded $120 million, or about 9% of the regional travel distribution market.

Bill spent 2 years with Frontier Airlines as Director of Pricing/Inventory Management and General Manager of Sales where he was responsible for introduction of yield managed pricing strategies and supporting technologies. He also was also responsible for the restructuring of distribution channels and sales processes.

In 18 years with United Airlines in a broad variety of Customer Service, Sales and Marketing positions including: Asst. Vice-President, Mountain Region; Reservations Sales Manager; Regional Manager of Automation Sales; District Sales Manager; Personnel Manager and a variety of operations and service positions Bill worked in almost all fields of airline organization except flight operations and maintenance.

Bill has served on a variety of Boards of Directors and Advisory Boards in both the private and public sectors: APTA(Assn. For Promoton of Tourism to Africa); South African Tourism; Colorado School of Travel; Rail Europe, Inc.; Switzerland Tourism, Hong Kong Travel and Tourism Authority, Hotel View (Virtual Data Corp) and others. He conducts seminars on entrepreneurship, business development, sales and tourism, and is a regular guest lecturer at many educational institutions.

December 2006 - present  Managing Member and Founder, Travel Square One
April 2005 - July 2006 Chief Operating Officer, Travel Organizers American Express
January 85 - Present Founder and Managing Partner, - The Denver Consulting Group
January 00 - Present Managing Director/CoOwner - Craig Anthony Safaris Ltd.
October 86 - Dec 00 - The Travel Society; Inc., President, Co-founder & Owner.
March 85 - August 86 - Frontier Airlines; General Manager - System Sales, Director Pricing & Inventory Management
March 84 - January 85 - The Destination Group; Chief Operating Officer
January 82 - March 84 - United Airlines; District Sales Manager, Mountain Region/Midwest Region.
January 81 - January 82 - United Airlines; Asst. to the Regional Vice-President, Regional Automation Sales Manager, Denver/Mountain Region
August 78 - January 81 - United Airlines; Central Reservations Sales Manager
January 74 - August 78 - United Airlines; Industrial Relations/Human Resources Representative
January 72 - January 74 - United Airlines; Customer Services Supervisor
July 66 - January 72 - Multiple customer service assignments; training, shift supervision etc.

Education: Leysin American School, Leysin Switzerland
George Washington University, Washington D.C.
Metro State College, Denver Colorado




Ownership and service gives us the strength to empower agents.